About us – HAIKU

“Design thinking, Creative doing”

Haiku is a creative studio focused on design and innovation, founded by diego and Ariadna. Based in Barcelona, Haiku has great experience in technology and poetry, product and process innovation, communication, creativity, interactivity, multimedia, design, copywriting… Because turning an idea into an innovation is like playing the piano: there are plenty of different keys that have to be played at the same time in order to make music.

We help our clients defining aesthetically, conceptually and functionally their product, by coming up with solutions to make every Project unique. Our work in the startup ecosystem of both Barcelona and San Francisco made us realise how design thinking and creative conception are important from the very beginning of a Project. Since then, we have been helping entrepreneurs through design: we call it “entrepreneurial desing” or “creative coaching”.

Contact: hi@haiku-studio.com

Haiku Studio is a founding partner of the american company Innovalley, focused on Smart apparel and considered as one of the 25 most promising startups of 2010 by Guidewire Group. Between 2009 and 2012 Haiku Studio worked as Innovalley’s creative and product innovation department. Also, Haiku Studio co-founded Imagine, a creative center for entrepreneurs, also in San Francisco. During its firts edition, Haiku Studio was in charge of its launching, creative management, Project management, mentoring of students and assesment on creative techniques.

At Haiku Studio we do what we really like. We design, write and draw the objects and projects we want to have around to be happy. Our look captures moments and turns them into ideas. Instants. Polaroids. We make good use of technology but we also use poetry: in our world pixels use colored pencils, sometimes.

We create the world we want to live in. We create pretty things for amazing people.

Team

“I am here to make poetry happen”

ariadna mateu

Entrepreneur and multidisciplinar creative copywriter with more than 10 years working on making the Internet the place to be, adding poetry to technology and human sense (not just common sense) to wires and screens.

Passionate about stories, beauty, crafts, technology and the little things that make life worth living it, she has co-founded Haiku Studio, the smart clothing company Innovalley, and the Creativity center for entrepreneurs, Imagine, both in San Francisco.

Previously, Ariadna worked as creative director for several advertising & technological companies such as BBDO, Young&Rubicam JWThompson and TMT Factory where she managed teams and lead ideas to market execution.

Ariadna has a degree in Communication Sciences and Marketing from Ramon Llull University. She also studied Creative Writing at Alessandro Baricco’s Scuola Holden.

Winner of the Barcelona’s Pitch Slam organized by Guidewire Group. She has participated as a speaker in many conferences and forums such as TEDxRamblas or Diseña Forum. Currently, she writes a monthly section about handcrafted goods for the spanish interior design magazine El Mueble (www.elmueble.com), where she creates objects and tells the readers how to easily recreate them at home.

She also designs, manufactures and sells creative jewelry and accessories through her own brand “Corazón de galleta”.

Ariadna is a proud member of the award winning craft movement “la guerrilla de ganchillo”, an artistic group that meets monthly to create artistic/handcrafted urban installations. This project won the second prize at the “Future of the city award” organized by Smart.

“I am here to make it work”

diego Paredes

Industrial Designer, studied at Universidad Nacional de Córdoba (Argentina). He has worked for more than 20 years in different design disciplines, specializing in interaction and usability design and software/web/mobile development.

He has worked at Imagemaker (Santiago de Chile) and in TMTFactory (Barcelona), where he directed the innovation department.
Co-founder of Haiku Studio, and Innovalley, a company based in Silicon Valley focused on smart clothing innovation. This project has been awarded with several entrepreneurship and innovation awards, being listed as one of the 25 most promising start-ups of the year (2010). He also co-founded Imagine Creativity Center in San Francisco and worked as a Project Manager during its first edition.

He has been taking pictures all of his life and so he combines his work as an “innovator” with profesional photography for art projects, selected clients and handmade weddings.

Passionate about objects, architecture, photography and technology, his designs are not only pretty but also functional and usable.