Ascensores

Innovation, Design thinking, Graphic and Interactive design, Usability

There are many ways to innovate, like finding a new use for an existing object or service. This is exactly what we did with this project ro rethink elevators: of course, their main function is to allow people to comfortably go up and down inside a building, but at the same time, they are a transitioning space for thousands of people every day. People that wait inside of them doing nothing while waiting for the doors to open.

Creating a specific audiovisual channel inside of an elevator allowed us to design specific and tailor made content:

Up & Down: The screens could display interesting statistical data depending on whether the elevator is going up or down. Advertising campaigns could also be created asccording to these statistical data and appear only when the elevator is going up or down.

Cross-information: Taking advantage of each stop, the names of the companies located on that floor could appear on the screen seconds before the doors open, generating a double effect: making sure the visitor is on the right floor, and also promoting said companies.